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CMO s top 8 martech stories for the week - 4 August 2022

All the latest martech and adtech news from Metigy, Freshworks, Zen Global, mParticle, monday.com, Storyblok, Fyllo and Contentgine

South australiaSimon cathroJames fangJeff ragovinClare rileyDavid fairfullJohnson linGavin saundersRobert woolfreyAlex holubFreshdesk omnichannelAndrew blundellAlexander feiglstorferRon kimhiFreshworks neoLiquor marketing group

mParticle Introduces Lifetime Profiles for Audiences to Drive Retention and Loyalty

/PRNewswire/ mParticle, the leading customer data infrastructure company, today introduced Lifetime Profiles to help brands individualize every moment in.

New yorkUnited statesCarrie samsLifetime profilesProfile reengagementCustomer data platformsCalculated attributesChee chewChief product officerNew york city

mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy

/PRNewswire/ mParticle, the leader in customer data infrastructure, announced today that it has acquired Indicative, a customer journey analytics platform..

New yorkUnited statesMichael katzRestaurant brands internationalJeremy levyChee chewChief product officerDavid morganChief financial officerKaren gallantryChief revenue officerChris wagnerGeneral counselCalculated attributesData planningData subject request erasure forwarding

mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy

/PRNewswire/ mParticle, the leader in customer data infrastructure, announced today that it has acquired Indicative, a customer journey analytics platform..

New yorkUnited statesMichael katzRestaurant brands internationalJeremy levyChee chewChief product officerDavid morganChief financial officerKaren gallantryChief revenue officerChris wagnerGeneral counselCalculated attributesData planningData subject request erasure forwarding

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