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The Athlete’s Foot & TikTok launch Australia-first campaign
July 21, 2021 10:26
To celebrate the launch of the new Asics Gel-Kayano 28, footwear retailer, The Athletes Foot has partnered with TikTok to turn its ‘For You Feed’ into a virtual running track, in a campaign launching today.
This is the first time an Australian brand has built out sequential storytelling using multiple advertising formats on TikTok across the ‘For You Feed.’
 
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The campaign has launched today with a TopView ad placement, with Australians able to participate in a virtual race through their own personalised ‘For You Feed’.
Following the TopView ad, the race will be kick-started by TikTok lifestyle creator @sarahmagusara who will feature in an in-feed placements, encouraging the TikTok community to race her through their ‘For You Feed’ to catch her and the new Kayanos. ....

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