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'Smile' tops North American box office with $22M in its opening weekend

Paramount's "Smile," a horror movie starring Sosie Bacon and Jessie T. Usher, is the No. 1 movie in North America, earning $22 million over the weekend. 'Smile,' Parker Finn's debut feature film, cost just $17 million to make before marketing. 'Smile' follows a therapist (Sosie Bacon) treating a graduate student (Caitlin Stasey) who recently witnessed a gruesome suicide. Jessie T. Usher, Kyle Gallner, Robin Weigert and Kal Penn co-star. The marketing campaign for 'Smile' went viral in recent days after Paramount hired several people to maintain the film's signature creepy smile when sitting behind home base at several major league baseball games. Paramount president of production Chris Aronson said: "It was the exclamation point on a great campaign." Olivia Wilde's Don't Worry Darling fell to the No. 2 spot wit a 62 percent drop, and putting the movie's 10-day domestic total at $32.8 million. Tri-Star' ....

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