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AliExpress Taps David Beckham to Boost Global Presence

AliExpress, owned by Alibaba, has signed David Beckham as a brand ambassador to enhance its global presence. The e-commerce platform aims to compete with Temu by leveraging Beckham's popularity during the UEFA Euro 2024 tournament. This strategic move underscores Alibaba's aggressive expansion to capture international markets amid slowing domestic growth. ....

United States , China General , Jack Ma , David Beckham , Jianggan Li , Holding Temu , Super Bowl , Super Bowl Sunday , Latin America , North America , Hylink Digital , Momentum Works ,

Alibaba's AliExpress Recruits Beckham to 'Score More' Global Sales

AliExpress, an e-commerce site owned by Chinese giant Alibaba, has signed former England soccer captain David Beckham as a brand ambassador as it plays catch-up with rival PDD Holdings' Temu in a battle to sell cheap made-in-China goods to the world. A low-key cross-border player until recently, Alibaba is now investing aggressively to boost global sales as domestic e-commerce growth wanes. Its international division, which includes AliExpress, is its fastest growing unit with revenues surging 45% year on year over January to March. ....

United States , China General , Jianggan Li , David Beckham , Jack Ma , Holding Temu , Super Bowl , Super Bowl Sunday , Latin America , North America , Hylink Digital , Momentum Works ,

International Business: Alibaba's AliExpress recruits Beckham to 'score more' global sales

International Business: Alibaba's AliExpress recruits Beckham to 'score more' global sales
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United States , China General , David Beckham , Jianggan Li , Jack Ma , Holding Temu , Super Bowl , Super Bowl Sunday , Latin America , North America , Hylink Digital , Momentum Works ,

AliExpress bets on David Beckham to 'score more' global sales

AliExpress, an e-commerce site owned by Chinese behemoth Alibaba, hired former England football team captain David Beckham as a brand ambassador as it. ....

China General , United States , David Beckham , Jack Ma , Jianggan Li , Holding Temu , Super Bowl , Super Bowl Sunday , Latin America , North America , Hylink Digital , Momentum Works ,

Alibaba's AliExpress recruits David Beckham to 'score more' global sales

Earlier this year, AliExpress signed on as a sponsor of the UEFA Euro 2024 tournament where it will invest millions of dollars in discounts, deals and engagement to attract online consumers ....

China General , United States , Jianggan Li , David Beckham , Jack Ma , Holding Temu , Log Increate Free , Super Bowl , Super Bowl Sunday , Latin America , North America , Hylink Digital , Momentum Works ,