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Countries in west africa, ghana and ivory coast, in a way that involves outsized water consumption, so about 20,000 litres of water per kilo, and that s way more than beef or soy or avocados. and there are issues with labour in those parts of the world. at a conservative estimate, it s thought that 1.5 million children are on these cacao farms, working with their families, predominantly. is this, however, not taking away income from countries that really need it? those countries do need that income and those hardworking farmers need to be supported. but the state of the current cacao and chocolate industry is such that those people are working on a dollar or less a day, and it s not an equitable trade. so, this isjohnny s story. i grew up in birmingham near the cadbury s chocolate factory, so sometimes we could smell the roasting beans, and it was delicious. so i ve always eaten a lot of chocolate. and i started thinking, why does chocolate taste like chocolate ? and, you know, if y ....
For, cocoa may not be an obvious one. what most people don t realise about cocoa and chocolate is that about 70% of it is produced injust two countries in west africa, ghana and ivory coast, in a way that involves outsized water consumption, so about 20,000 litres of water per kilo, and that s way more than beef or soy or avocados. and there are issues with labour in those parts of the world. at a conservative estimate, it s thought that 1.5 million children are on these cacao farms, working with their families, predominantly. is this, however, not taking away income from countries that really need it? those countries do need that income and those hardworking farmers need to be supported. but the state of the current cacao and chocolate industry is such that those people are working on a dollar or less a day, and it s not an equitable trade. so, this isjohnny s story. i grew up in birmingham near the cadbury s chocolate factory, so sometimes we could smell the roasting beans, and it wa ....
That s what we re aiming at with these ones, yeah. yeah. and that is the chocolate that i like. so, my daughter, who loves a kind of cadbury s or galaxy milk chocolate, i m not sure how she d feel about it. but for someone who is into dark chocolate, wow, i genuinely can t tell the difference. what s your price point going to be like? initially, we ll go in at that level of luxury premium dark chocolate. but within two years we aim to have price parity with mass produced milk chocolate prices. and are you going to produce something which is more like the milk chocolate? we ll do both, and we might even do a white chocolate, ultimately. there are another couple of companies in this space, too. but wnwn s bars will go on sale later this year. and they re not only for humans to enjoy. with no theobromine in it, unlike regular chocolate, you can give a piece to your dog. ..if you can bear to part with it. mm! ....
And it s full of antioxidants and flavonoids. but how does it taste? ok, that is looking particularly appetising, so i ll go for this first. right. eating on camera is always very messy. mm! absolutely delicious, but i genuinely wouldn t know that that wasn t cocoa. amazing. it tastes. i would think that was about 60 to 70% cocoa. that s what we re aiming at with these ones, yeah. yeah. and that is the chocolate that i like. so, my daughter, who loves a kind of cadbury s or galaxy milk chocolate, i m not sure how she d feel about it. but for someone who is into dark chocolate, wow, i genuinely can t tell the difference. what s your price point going to be like? initially, we ll go in at that level of luxury premium dark chocolate. but within two years we aim to have price parity with mass produced milk chocolate prices. and are you going to produce something which is more like the milk chocolate? we ll do both, and we might even do a white ....
It s thought that 1.5 million children are on these cacao farms, working with their families, predominantly. is this, however, not taking away income from countries that really need it? those countries do need that income and those hardworking farmers need to be supported. but the state of the current cacao and chocolate industry is such that those people are working on a dollar or less a day, and it s not an equitable trade. so, this isjohnny s story. i grew up in birmingham near the cadbury s chocolate factory, so sometimes we could smell the roasting beans, and it was delicious. so i ve always eaten a lot of chocolate. and i started thinking, why does chocolate taste like chocolate ? and, you know, if you put your scientist hat on, it s just a bunch of compounds. and it s quite complex, but essentially it s just a bunch of compounds. and then thinking, well, can you make that flavour profile starting from something that s not cacao beans? could you start with potatoes or rice? an ....