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Burger King identity Jones Knowles Ritchie’s identity for Burger King pays tribute to the brand’s heritage with a design that’s both delicious and saucy. Responses by Jones Knowles Ritchie Background: Burger King came to us with a mission to transform its business, achieving the highest standards for food quality, sustainability and restaurant experience in the QSR industry. The original Home of The Whopper® operates more than 18,800 locations in more than 100 countries. With a commitment to digital-first expression and recent improvements to taste and food quality through the removal of colors, flavors and preservatives from artificial sources from menu items it was time for its brand identity to reflect the rest of its business. ....