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How TikTok chooses which songs go viral

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How TikTok, The New Hit Machine, Chooses Which Songs Go Viral

Gabby Murray is a 19-year-old TikTok creator from Florida with 8.5 million followers.
When Megan Thee Stallion took off her bright orange mask and walked onstage to accept her Grammy on March 14, she fought back tears and thanked God, her mother, and her managers for helping her become the first female rapper to win the award for best new artist in two decades. But the rapper, whose real name is Megan Pete, made no mention of another entity that helped turn her song Savage into a No. 1 hit: the mobile app TikTok.
TikTok, a social network where people post short videos, often set to music, has become this generation s hit machine. Like many TikTok sensations, Savage appeared to bubble up spontaneously from the enthusiasm of its users, who choreographed their own dances for the song, introducing it to other fans who watched those videos tens of millions of times. That mysterious formula for success on TikTok has turned the app into the most important new social media platf ....

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How TikTok, the new "hit machine", chooses which songs go most viral

How TikTok, the new "hit machine", chooses which songs go most viral
business-standard.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from business-standard.com Daily Mail and Mail on Sunday newspapers.

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