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hello and welcome if you re watching in the uk or around the world. twitter s new owner elon musk has defended his decision to sack about half the workforce without warning. mr musk tweeted that he d had no choice when the social media platform was losing more large sums of money. and he s insisted twitter s commitment to content moderation remains unchanged, despite the loss of key staff. in an interview, elon musk revealed that twitter was losing around four million dollars a day and costs needed to be cut. he promised twitter wouldn t degenerate into what he called a free for all hellscape when content moderation is loosened but advertisers including general motors have withdrawn their business which may lead to a drop in revenues. and now twitter faces lawsuits from the hundreds of employees over the way they were fired. out technology editor zoe kleinman reports. he was a surprise guest at this investor conference in new york. . meanwhile, many twitter staff were ....
Expects an extreme work ethic. the platform itself they also start to feel like a new experience. he is the world s richest man. he knows how to do business. he may well be able to turn twitter around but it will be done on his terms. i m joined now byjames hayton, professor of innovation and entrepreneurship at warwick business school. hejoins us from stratford upon avon. thank you very much for your time today. let s pick up but that advertising angle. when advertisers get nervous, how difficult is it to woo them back and what sort of difference is there s going to make to elon musk s plans for twitter? well, it is quite interesting, isn t it? we ve gone through this round of scares two years ago over social media and elections and i think the advertisers returned to social media ....