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Uganda Film Industry Lauds MTN For Helping With Marketing Challenges Uganda’s film industry under the umbrella body Pearlwood in different capacities has nothing but praise MTN Uganda after it debuted a solution to the industry’s challenge of marketing. 0 2 minutes read Jovia Nalujja, a third year student pursuing a bachelor’s degree of Arts in drama and film praises MTN Uganda for introducing Kibanda Xpress. (PHOTO: MTN) Uganda’s film industry under the umbrella body PearlWood in different capacities has nothing but praise MTN Uganda after it debuted a solution to the industry’s challenge of marketing. The solution was to launch a Kibanda Xpress, a Video on Demand (VOD) channel that exclusively shows Uganda films and movies on the YoTV Channels app. ....
MTN Kibanda Xpress Knocks Off 60% Marketing Costs For Film Industry Mzee Bwanika With now the existance of MTN Kibanda Xpress, the film industry will not suffer with huge investment costs as the telco shoulders the marketing costs which comprise 60 percent of film production. 0 2 minutes read Mzee Bwanika, Speaker of PearlWood Board of Directors speaking at the launch of MTN Kibanda Xpress. (COURTESY PHOTO) Uganda’s film industry under their umbrella body, Pearlwood has renewed optimistim in the profitability of the industry following their partnership with MTN Uganda which will cut the former’s marketing costs by 60 percent. Recently, MTN Uganda in partnership with Albayan Media Limited, the platform provider through the YOTV mobile app and the Association of Core Film Producers Uganda Limited trading as Pearlwood launched Kibanda Xpress, a channel housing local Ugandan movies and films. The partnership is expected to boost consumption of local content a ....