Best Media Info: Sharing their views during a panel discussion on conversational insights-first strategy for business growth at the India Digital Summit 2023, organised by the IAMAI, industry players talked about how | Marketing News
There is no argument that when a B2B buyer begins their journey, they start online. All the research and data points are right: the journey starts with search, and oftentimes with a solution or vendor in mind. Do you know what else B2B buyers do? They search for information even when they’re not in a buying cycle, which is a problem because most tools don’t know the difference. Here’s what you need to keep in mind.