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2021 Music Business Predictions & Trends [Nue Agency’s Jesse Kirshbaum] Nue Agency CEO Jesse Kirshbaum lives at the intersection of music, brands, and technology which makes him more qualified than most to spot emerging trends and predict their impact on the future. By It goes without saying that the music business started the year in a very different spot than it finished. After serious declines in recorded music for most of my career, the business was seeing unprecedented, double-digit growth going into 2020. The live business was booming and more artists were touring, resulting in higher ticket sales. The festival business was continuing to expand globally in interesting ways. Social media was allowing artists to make meaningful connections with their fans, creating easy access to their most dedicated consumers and big D2C merchandise sales. Brand partnerships were going gangbusters and more VC money was coming into the industry via such verticals as publishing and music tec

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