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The shift in business trends during the health crisis from physical to remote work has accelerated digitisation across the board, including business travel. However, as both leisure and corporate travel, including trade events, begin to get back on track with the return of large events in cities across the world, there’s been a surge in demand for services facilitating hybrid events, which has led the Group to reinforce its role as a strong partner with a first-rate expertise of the sector through updated B2B and MICE offers.

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