Busan is hoping to use the momentum of the 2030 World Expo to become a key cultural hub in the region, touting many of its major cultural attractions. Busan has made steady efforts to develop the city's cultural appeal, moving away from the past when it focused more on the development of the logistics and shipbuilding industry. The city is one of Korea's most popular tourist destinations, attracting throngs.
Korea has tapped some of the most celebrated cultural icons as official ambassadors for Busan s bid to host World Expo 2030, presenting the country s second-largest city to global .
Korea s southeastern port city of Busan is representative of the country s dynamic rise from a war-torn nation to helping it on its journey of becoming the 10th-largest economy in the world today, as reflected in the city s proposed theme for the World Expo 2030 - Transforming Our World, Navigating Toward a Better Future.
Korea s desire to host World Expo 2030 is coming in diverse, colorful forms. SK Group, whose Chairman Chey Tae-won is co-chairing the Busan World Expo bidding committee, is showing.