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Maryland Unveils New Look, Range Relaunch And TV Campaign

Maryland Unveils New Look, Range Relaunch And TV Campaign
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Burton's Combines Two Iconic Brands To Create New Biscuit

Burton's Combines Two Iconic Brands To Create New Biscuit
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United States , United Kingdom , Kate Needham , Burton Biscuit Co Marketing , Burton Biscuit Co , Maryland Kookie Crew , Ooh How Jammie , Maryland Cookies , Jammie Dodgers , Marketing Director , Kookie Crew ,

Burton's Unveils New Look For Thomas Fudge's


21st April 2021
Burton’s Biscuit Co. has given its Dorset-based bakery brand, Thomas Fudge’s, a makeover.
The new look, rolling out across its sweet and savoury portfolio, aims to elevate the premium position of the brand and highlights its artisan ‘crafted in Dorset’ heritage.
Kate Needham, Burton’s Biscuit Co Marketing Director, said the new look Thomas Fudge’s would help to drive the brand’s visibility instore.
“The premium sector is one of the fastest-growing in the biscuit category as rising numbers of consumers are seeking indulgence delivered by provenance, high-quality ingredients and engaging textures. The new look delivers against each of these touchpoints, with the range boasting bold, colourful pack designs in a variety of premium hues, all featuring a cut-away window showcasing the delicious product within,” she said. ....

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Maryland Introduces Latest 'Kookie' Variant


16th March 2021
Burton’s Biscuit Co. is rolling out the latest offering in its Maryland ‘Kookie Crew’ range.
The new ‘Hazelnutter’ addition combines roasted hazelnuts, chocolate dough and chocolate chips. The distinctive yellow wrapper also features kookie messages hidden underneath the seals on each pack.
Kate Needham, Burton’s Biscuit Co’s Marketing Director, said: “Packed with personality, the Kookie Crew range celebrates the fact that Maryland is synonymous with kookiness, different to any other biscuit and providing consumers with an opportunity to enjoy imaginative new flavour and texture combinations.”
Maryland Hazelnutter (200g; MSRP £1.35) has secured listings in Asda (24 March) and Tesco (22 April), and follows the rollout of two other Kookie Crew SKUs, It’s Mint To Be and Jaffanator. ....

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