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Burlington city leaders approve new festival to replace ChocolateFest

BURLINGTON — Burlington aldermen are throwing their support behind a new Memorial Day weekend festival to replace ChocolateFest, possibly as a permanent change. The Burlington City Council voted unanimously Wednesday night to issue a special-events permit for the new festival, known as the Burlington Jamboree. The same group responsible for organizing ChocolateFest is behind the new festival. Organizers told the City Council that ChocolateFest might be finished for good, ending a more than 30-year run. Time for change, or a revival? Scherrer Bil Scherrer, president of the organizing group, alluded to the city’s recent decision to consider rebranding the community by dropping Burlington’s longstanding slogan of “Chocolate City U.S.A.” as a reason to take the Memorial Day weekend festival in a new direction.

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