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Furniture World News By Nic Ledoux on 4/22/2021 The High Point Market Authority is partnering with the Home Furnishings Association (HFA) and Purple Innovation for its next webinar in the spring 2021 IdeaStreams series. The session will explore Purple’s approach to reinventing brand loyalty and their resulting successes in becoming a leader in comfort innovation solutions.
Scheduled for Tuesday, May 11, at 2 p.m. ET, HFA’s CEO, Mark Schumacher, will interview Purple’s vice president of brand and executive creative director, Burke Morley, in an engaging and informative overview of the Purple brand’s story and success, including practical tips on how to elevate one’s business goals. ....