farming, animals and so on? it farming, animals and so on? it depends what area of plant based you look depends what area of plant based you look at. there are a number of categories you look at. there are a number of categories in you look at. there are a number of categories in plant based. if you look at categories in plant based. if you look at the categories in plant based. if you look at the meat mimics, burgers or bacon look at the meat mimics, burgers or bacon rashers, the real story is if you take bacon rashers, the real story is if you take a bacon rashers, the real story is if you take a burger, the meat market has been you take a burger, the meat market has been around hundreds of years and the has been around hundreds of years and the economies of scale and efficiencies are there. some of the burger efficiencies are there. some of the burger producers, plant based, they are quite burger producers, plant based, they are quite new and start up cost