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Wish it was a Whopper? Burger King plays on iconic gold medal bite in marketing stunt

Details
28 July 2021
Ever envied an athlete biting into his or her gold medal while standing on the podium of the Olympic Games? Well, Burger King Belgium is turning the tables and making consumers the centre of envy instead. Playing on the iconic pose where athletes pretend to bite into their medals after winning a match, Burger King is offering viewers of the 2020 Tokyo Olympic Games free Whopper burgers when they take a photo or screenshot of an athlete biting into their medal and post it on social media with the hashtag #WishItWasAWhopper.
The Whopper Medals campaign runs on social media from 27 July to the end of the Olympics on 8 August. At the same time, it also created a 35-second spot featuring a series of photos of athletes biting into their medals. The video ends with the quote: This time during the games, you won t envy the athletes. They will envy you. The campaign was done in collaboration with French ad agency Bu ....

Lee Tieng , David Wallechinsky , Goh Chin Hou , Burger King , International Society Of Olympic Historians , International Women Day , International Olympic Committee , Burger King Belgium , Olympic Games , Whopper Medals , International Society , Olympic Historians , International Women , Burger King Malaysia , Chin Hou , பர்கர் கிங் , சர்வதேச சமூகம் ஆஃப் ஒலிம்பிக் வரலாற்றாசிரியர்கள் , சர்வதேச பெண்கள் நாள் , சர்வதேச ஒலிம்பிக் குழு , பர்கர் கிங் பெல்ஜியம் , ஒலிம்பிக் விளையாட்டுகள் , சர்வதேச சமூகம் , ஒலிம்பிக் வரலாற்றாசிரியர்கள் , சர்வதேச பெண்கள் , பர்கர் கிங் மலேசியா ,

Burger King Malaysia launches head-turning new Chocolate Melt Beefacon burger

Burger King Malaysia launches head-turning new Chocolate Melt Beefacon burger
econotimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from econotimes.com Daily Mail and Mail on Sunday newspapers.

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Burger King Malaysia's Chocolate Melt Menu

Burger King Malaysia's Chocolate Melt Menu
hypebeast.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hypebeast.com Daily Mail and Mail on Sunday newspapers.

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Chocolate Sauce Is A Feature In Burger King Malaysia's New Burger and Chicken Sandwich

Chocolate Sauce Is A Feature In Burger King Malaysia's New Burger and Chicken Sandwich
foodbeast.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from foodbeast.com Daily Mail and Mail on Sunday newspapers.

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Burger King Malaysia CEO Ng Lee Tieng takes on dual role as SG chief

Burger King Malaysia CEO Ng Lee Tieng takes on dual role as SG chief
Details
05 July 2021
Burger King Singapore s CEO Goh Chin Hou (pictured left) is leaving the company on 22 July and will be succeeded by Ng Lee Tieng (pictured right), current CEO of Burger King Malaysia. Ng now oversees both the Malaysia and Singapore markets. In Singapore, Ng will continue to accelerate local store expansion and drive the brand s digital transformation from multichannel to omnichannel in the near future. According to Burger King, the investment will enable it to consistently deliver personalised experiences for shoppers across all its channels and devices. ....

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