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Detailed text transcripts for TV channel - MSNBC - 20101219:12:32:00

Tourists are flocking to see a christmas story house. not one person left without a knickknack to share. we have all kinds of stuff, t-shirts, sweatshirts, bunny suits, leg lamp night lights, ornaments, cookie cutters. decoder pens. fudge oh fudge. brian jones is a lifelong fan of the 1983 holiday classic, a christmas story . my husband is very christmas story obsessed. i wouldn t say i m obsessed. i really like it. the famous theme is the legendary leg lamp. isn t that glorious! it s indescribably beautiful. it remind me of the fourth of july. what started on a whim in 2003 turned into a business he ran out of his garage in san diego. sold a cup ochl leg lamps, kind of funny. and a little extra income. ....

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Detailed text transcripts for TV channel - MSNBC - 20101219:12:38:00

Charles grimeses is a law firm that deals with issues like licensing, copyright and pattern. carol ross.come. and dean marks the founder of the marks group and the small business columnist for the new york times. great to see all of you. hello. we re all interest in what you have to say about that. do you have the license. is the guy selling the bunny suits crazy not to be? you don t have to lie sense. you can start with a basic proposition that a movie is covered by the copyright. anything in there is going to be protected by intellectual property. if it s something in the pew vie that s generic or in the public for a long time, you don t have to take a license. he s making a huge mistake because of the fact that you license because of the borrowed equity. and frankly, he s trying to sell bunny suits amend he can t promote them or publicize them anywhere else but bunny suits. whereas the fellow doing the house and the lamp is able to ....

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Detailed text transcripts for TV channel - MSNBC - 20101219:12:36:00

And the work of a local seamstress yielded 20 prototype bunny suits, and a new career. within a few weeks, clark received over 1,000 orders on his website like joan s, his christmas story-based business took off fast. unlike jones, however, clark decided not to get permission and got an angry letter from warner brothers lawyers instead. do not have permission to use the elements of the movie. i did look into the legal ramifications of trading a product that s vprevalent in ths movie. i knew already you couldn t patent or trademark a pink bunny suit. i mean, it s a pink bunny suit. clark has managed to avoid confrontation by walking a fine line between meeting warner brother s demand and standing up for his right. i replied immediately. they asked me to remove the name aunt clara s creations because ....

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Detailed text transcripts for TV channel - MSNBC - 20101219:12:35:00

Story . 75% of our business is on-line. we wouldn t be anywhere near what it is today if it weren t for all of the memorabilia and stuff that we were able to sell because we licensed. it s the way to go. the right thing do to do. in the end, it works out well for you. andrew clark is another lifelong fan of a christmas story. his favorite theme involves a bright pink pair of fuzzy bunny pajamas. ralphy, the main characterer in this movie, receives a present from his aunt clara. pink bunny pajamas and his parents make him put them on. it s funny. he looks like a deranged easter bunny. six years ago, clark got the idea to make bunny suits when he tried to find one on the internet to buy for a friend. scoured the internet, i couldn t find anything. so, i thought, i wonder if there s a market out there for this. that little whim, along with his $30,000 lifetime savings, ....

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