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$24m ad campaign for COVID-19 aims to build consumer confidence
Australian Government details its proposed information and education national advertising campaign to support the rollout of the COVID-19 vaccine
Building Australian consumer confidence lies at the heart of the Federal Government’s $24 million advertising campaign to support the rollout of the nation’s first COVID-19 vaccination program.
The national public education advertising and communication campaign was first revealed by Federal Government minister for health and aged care, Greg Hunt, in late December and is due to launch alongside the first rollout of free COVID-19 vaccines across the country.
Valued at $23.9 million, the ad campaign will see the Government work in partnership with states and medical experts to explain regulatory processes to help convince target priority groups to get vaccinated. It will also detail the timing and rollout to assist people to understand how the vaccines work so they�