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In a market which is becoming more saturated by the day, Yael Shatzky explains why she believes that personalisation is the key to attracting customers. ....
Extra Crunch roundup: UiPath’s IPO filing, predicting revenue, how to pivot properly, much more This is not a boast, but a warning: I could write a how-to article on almost any topic. Give me enough time to do some research, and I can put together a reliable step-by-step for building a custom gaming PC, installing a hot water heater or interpreting public health data. But since I’ve never actually done those things, I would encourage you to ignore any advice I have to offer. Trusted advice comes from experience. That’s why Ron Miller interviewed three entrepreneurs who have each built multiple companies to uncover some essential truths about achieving product-market fit: ....
So you want to raise a Series A Kleiner Perkins’ Bucky Moore shares sector-agnostic advice During a seed funding round, a founder needs to convince a venture capital investor on a vision. But during a Series A fundraise, napkin-stage ideas don’t make the cut a founder needs product progress, numbers, and revenue (or at least a plan to eventually generate some). In many ways, the stakes are higher for a Series A and Bucky Moore, a partner at Kleiner Perkins, joined TechCrunch Early Stage last week to give founders tactical advice on the process of raising one. Moore spoke about storytelling over semantics, pricing, and where his firm sees itself “raising the bar” for startups. ....
Many companies have turned to self-serve sales, which may encourage people to try freemium or open-source versions of a product. Some percentage of these users may turn into paying customers, and in the best case will act as leaders to bring a product into their organization. Calixa, an early-stage startup, believes that this type of […] ....
Announcing the agenda for TC Early Stage Operations & Fundraising As an early-stage founder, how do you identify the right investors? Or know how to hire the best possible team to set up your company for growth? Should you bootstrap, and if so, how do you do it successfully? How do you nail virtual pitch meetings? What about product-market fit? Board construction and good governance? How do you make sound financial decisions both for your company and yourself? You’ve got questions. TechCrunch Early Stage will have answers for you on April 1 and 2. At the virtual event, we’re bringing together some of the most seasoned operators in the fields of legal, recruiting, product, data security and sales to help you find your way through a tactical quagmire to the bright light of success at the end of the tunnel. ....