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B.A.S.S., Yamaha reach new agreement


B.A.S.S., Yamaha reach new agreement
Wednesday, February 10, 2021
  
B.A.S.S. and Yamaha have inked a new agreement expanding their longstanding partnership for four more years. Yamaha’s sponsorship of the Bassmaster Tournament Trail and Bassmaster Classic will continue through 2024.
“We’re thrilled to continue working alongside the team at Yamaha to support boaters at all levels,” said Bruce Akin, B.A.S.S. CEO. “As we reach new audiences and outdoor enthusiasts, it is great to have a partner like Yamaha, who is dedicated to helping anglers get incredible performance out of their equipment as well as active in vital conservation missions that benefit everyone who loves spending time on the water. The expansion of our partnership proves that, together, Yamaha and B.A.S.S. are committed to ensuring a bright future for sportfishing.” ....

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AFTCO extends B.A.S.S. partnership


AFTCO extends B.A.S.S. partnership
  
After serving as title sponsor for the Elite Series season-opener and as a conservation partner for two years, AFTCO is expanding its partnership with B.A.S.S. The brand, renowned for its performance fishing clothing and precision tackle, will now serve as a supporting sponsor for the Bassmaster Tournament Trail and outfit all staff and marshals for those events.
“We are proud to partner with AFTCO on what is sure to be an exciting 2021 season across every level of competition,” said Bruce Akin, B.A.S.S. CEO. “Both brands have a long history focused on both conservation and growing the sport of bass fishing, and our enthusiastic fans are the perfect audience for AFTCO to promote their gear and clothing. Their generous support is also allowing us to enrich our already popular Elite Series Marshal program and lake cleanup efforts.” ....

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