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Jack Daniel's celebrates CNY with special Year of the Ox gift tin

Jack Daniel’s celebrates CNY with special Year of the Ox gift tin
The limited edition is available in Asia travel retail
Brown-Forman Travel Retail has unveiled a special Chinese lantern design
Jack Daniel’s No.27 Gold gift tin in time for the
Chinese New Year holiday.
The gift tin is red in colour, representing good luck, happiness and prosperity with cut-out patterns representing Chinese Zodiac.
It is also highlighted by a symbol of an ox that is gold stamped for visual impact, as is the Jack Daniel’s No.27 label and other Chinese language symbols.
Jack Daniel’s No.27 Gold is a double-barrelled and double-mellowed expression of the Old No.7 Tennessee Whiskey. ....

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Interview: Aude Bourdier, VP Managing Director, Brown-Forman GTR

Aude pictured at the Jack Daniel’s distillery in Lynchburg, Tennessee before the Covid-19 crisis.
Brown-Forman possesses globally recognisable brands such as Jack Danielâs, Woodford Reserve and Benriach.
In a wide-ranging interview, Aude Bourdier, VP Managing Director at Brown-Forman Global Travel Retail, talks to
TRBusiness about the road to recovery; succeeding Marshall Farrer in the travel retail hotseat; the continued rise in appeal for American whiskies; and the significance of Jack Danielâs âMake it Countâ campaign.
How would you characterise 2020 and the effects on Brown-Formanâs GTR business (
including before Covid-19) and have there been any bright spots? ....

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