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The Post-Pandemic Future of NYC's Instagram Pop-Ups


“We are sold out! Thank you so much everybody!!!!” Former Gramercy Tavern pastry cook Lauren Tran types out the note and publishes the update to her Instagram feed. Months into the venture, Tran, 32, still can’t believe customers often snap up her $40 pastry boxes within hours of posting her weekly menu for Bánh by Lauren, her Vietnamese-French pastry business, on Instagram.
On a gray, snowy Monday in mid-January, with customers anchored to their apartments and scrolling through the app, Tran’s macarons and banh bo nuong a chewy, striated Vietnamese pandan honeycomb cake are irresistible. While customers light up Tran’s DMs to see if they can squeeze onto her waitlist, she’s plotting out her baking schedule for the next five days. Over 60 cumulative baking hours, she’ll make 80 langue de chat biscuits, 320 macaron shells, and five to six whole cakes. She’ll also test her recipe for banh bo nuong at least five times before getting up at 6 a.m. on Saturday ....

New York , United States , Republic Of , Sunset Park , Prospect Heights , Columbus Circle , Crown Heights , New Yorker , Libby Willislouise Palmberg , Libby Willis , Clay Williams , Bajan Yankee , Susan Kim , Breadclay Williams , Betsy Alvarez , Shirwin Burrowes , Brian Villanueva , Daniel Humm , Trina Quinn , Breadclay Williams Angel , Shilpa Uskokovic , Lauren Tran , Laurensuzi Pratt , Doshi Kim , Lauren Transuzi Pratt , Jessica Quinn ,

Who knew high-tech farming of high-priced Japanese strawberries could be worth $50 million to investors? – TechCrunch


Who knew high-tech farming of high-priced Japanese strawberries could be worth $50 million to investors?
With prices ranging from $15 to $50, the strawberries grown by the vertical farming startup Oishii aren’t going to be found in just any grocery store.
Instead, the nearly five year-old startup is taking what its co-founder Hiroki Koga called the Tesla approach and targeting the highest end of the market in a New York City a place where culinary decadence is
de rigueur. 
“First of all our product. It’s almost a completely different cultivar. It has higher levels of sweetness and aroma about two to three more times sweetness in our strawberries. People are paying for that extra experience,” Koga said.  ....

New York , United States , Hiroki Koga , Dominique Ansel , Shuhei Abe , Brendan Sommerville , Sumitomo Mitsui Banking Corporation , Group Co , Toyota Motor Corporation , Sony Innovation Fund , New York City , Bowery Farms , Social Starts , Brooklyn Fare , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , ஆதிக்கம் அன்செல் , பிரெண்டன் சோமர்வில்லே , ஸூமிடோமொ மிட்ஸ்யூயீ வங்கி நிறுவனம் , குழு இணை , டொயோட்டா மோட்டார் நிறுவனம் , சோனி கண்டுபிடிப்பு நிதி , புதியது யார்க் நகரம் , போவரி பண்ணைகள் , சமூக தொடங்குகிறது , ப்ரூக்ளின் கட்டணம் ,