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Family-owned sleepwear company takes a gamble, and now it s paying off Sleepwear company thriving after COVID-19 changes Sleepwear company thrives under an aggressive owner and last updated 2021-05-25 08:17:20-04 TAMPA â Faceplant Dreams is a high-end sleepwear company located in Ybor City. During the pandemic, they found a way to survive and thrive by thinking outside the box. The owner, Brigitte Farrell, tells ABC Action News reporter Michael Paluska what they learned during lockdowns is the basis for a new business model. Farrell launched Faceplant Dreams out of her garage in 2008. Her mission was to create a line of sleepwear made out of the most comfortable, durable, and breathable fabric she could find. ....