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Driscoll's Miles and Brie Reiter discuss past, present and future of their business

In a recent interview with Food Tank, father-daughter J. Miles Reiter and Brie Reiter Smith of Driscoll’s, the world’s largest berry company, spoke about Driscoll’s plans for a greener,… ....

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New technology measures and rewards berry sweetness

New technology measures and rewards berry sweetness
Berry brand Driscoll s announced yesterday a partnership with Israel-based Consumer Physics to leverage its SCiO technology to apply to Driscoll s quality measurement process.
The Near Infrared (NIR) technology and design offered through the Consumer Physics SCiO Cup will allow Driscoll s to measure the Brix, or sweetness of its berries, more effectively. It also enables its Quality Rewards System, which measures and rewards its independent growers who consistently bring quality berries from harvest to the consumer.
“We are constantly looking for ways to improve the flavor of our berries,” said Brie Reiter Smith, director of quality systems design and technology, supply chain for Driscoll’s. “Investing in technology that ensures more flavor consistency within our proprietary berry varieties is important to our continued efforts to elevate our berry consumers’ experience. The brix measurement device from Cons ....

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Driscoll's adopts new technology to measure and reward berry sweetness

Driscoll s adopts new technology to measure and reward berry sweetness
February 17 , 2021
Fresh berry market leader Driscoll s has announced a partnership with the Israel-based Consumer Physics to leverage its SCiO technology to innovate the quality measurement process.
The Near Infrared (NIR) technology and breakthrough design offered through the Consumer Physics SCiO Cup will allow Driscoll s to measure the Brix of its berries more effectively.
It will also enable its Quality Rewards System, which measures and rewards its independent growers who consistently bring great tasting berries from harvest to the consumer.

“We are constantly looking for ways to improve the flavor of our berries,” said Brie Reiter Smith, Driscoll’s Director of Quality Systems Design and Technology, Supply Chain. ....

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