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Customer Experience Lab - St. Petersburg, Bridging Community and Academic Research


By Jamie Boyle
ST. PETERSBURG (April 13, 2021) Professor Phil Trocchia took over as the director
of the USF Customer Experience Lab - St. Petersburg (formerly the Consumer Insight
and Sales Lab) in the fall of 2020. Prior to then, the primary function of the lab
was to run focus groups. The lab is now conducting one-on-one, in-depth interviews
in addition to the focus groups.
“The goal of the lab is to serve the community and bridge the gap between academic
research and business research,” said Trocchia. “I’d also like to get students involved
once we are able to hold focus groups in person again, they would get a chance to ....

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