The rapid shifts of the last few years have changed shoppers irrevocably. It’s time for brands to celebrate that, say Rebecca and Amey and Dan Lord of Jack Morton for The Drum’s retail deep dive.
Why should brick-and-mortar stores stay within their physical bounds? For The Drum’s retail deep dive, Janine Flaccavento explores how the ‘endless aisle’ paradigm manifests digital expansiveness IRL.
After years of talk about digital twins and ‘phygital’ realities, will augmented reality be the thing to finally deliver unified experiences across retailers’ physical and digital presences? Niantic’s Ian Heisters thinks so.
In town planning and sociology, 'third places' are the spaces that sit outside of the binary of our two main places: home and work. If the last couple of years have done anything, they've toyed with that binary, affecting the places in between. Bruno Garcia of Frog UK looks into the opportunities for retail stores to become a new kind of third place.