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But first, to our lead. Snap spiked after a blowaway fourthquarter earnings report, with revenues topping estimates for the First Time Since the company went public almost a year ago. The earnings were buoyed by momentum in the ad business and user growth. Snap said fourthquarter sales jumped 72 to 785 million. Its daily active users are up 18 from one year ago. We broke it down with a market analyst and a bloomberg reporter sarah frier, who covers snap. What did snap get right this quarter . Well, they have been transitioning their advertising business to make it more automatic, more programmatic, selling ads automatically, which means they can have a bigger base of advertisers. The price of ads has gone down, but the volume in the amount of time people look at these ads is going up, so snap has been able to really make this work for them this quarter for the first time. Deborah, what is jumping out to you . We know they have b ....