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If you haven't already, please study our free Bootstrapping Course and Investor Introductions page. Niche e-commerce still produces compelling success stories. Here is how CEO Brian Lim built iHeartRaves from our conversation in 2018. Sramana Mitra: Let's start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Brian Lim: I was raised in LA County. My parents immigrated here to escape communism in China and Cambodia. I grew up very poor. We bootstrapped our company back in 2010 with $100 and turned it into a $20 million a year company. Sramana Mitra: Were you born in the US? Brian Lim: I was born in China. My parents owned a donut shop. They were basically working 24 hours a day. If you wanted to get anything in life, you really had to earn it yourself. Sramana Mitra: What about education? What kind of education process did you go through? Brian Lim: We went through the normal public school

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