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The New Instagram Status Symbol? Your Sofa


in to what you’re lounging
on.
© Campbell Addy 
Over at luxury marketplace 1st Dibs, editorial director Tony Freund attests that the sofa is no longer just a place to park your derrière while bingeing on a box set. “We’ve noticed a huge uptick in searches and sales of sofas that are distinguished by their sculptural forms. Where once a sofa was a quiet workhorse, comfortably seating as many people as possible in upholstered anonymity, now this furniture form is often a star player in a room’s decor.”
Kathryn Lo knows all about the Insta appeal of a cult sofa. As the founder of homeware e-store Interia Hysteria, she shares predominantly sumptuous seating arrangements with her 25,000-strong following. While her venture trades in zeitgeisty candles and art posters, the number of fauteuil fanatics messaging Lo to ask where they can obtain the pieces featured in her posts has prompted her segue into sourcing design classics. “Having an original vintage s ....

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