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By Kevin White2021-04-30T10:06:00+01:00 The plant-based deal has already provoked ire on social media JBS hailed its deal to acquire Dutch plant-based brand Vivera last week as an “important step” in its global growth ambitions, and one that gave it a “stronghold in the plant-based sector”. The Brazilian meat supplier – the world’s largest – snapped up Vivera for an enterprise value of €341m. And at first glance, the deal looks like a no brainer. Vivera, which is currently Europe’s third largest plant-based brand and the continent’s largest independent, will benefit from the insight and financial might of a company that turned over R$270.2 billion (£35.72 billion) in 2020, a 32.1% increase on 2019 levels. ....