Braze Delivers New AI Features to Fuel Marketing Efficiency and Creativity marketscreener.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketscreener.com Daily Mail and Mail on Sunday newspapers.
5 August 2021 4 min read
While many consumers are keen to travel again there is no doubt that the tourism sector has become incredibly complex to navigate. Georgia Brammer considers how brands and advertisers in the sector can establish relevance and build greater flexibility during turbulent times.
With a glimpse of normality on the horizon, it has been reported that four-fifths of consumers have been eager to travel again in 2021. Whether to ease pandemic stresses or give themselves something to look forward to, over 60 percent of potential globetrotters are intending to spend more than usual on their travel plans.
On the other hand, ongoing uncertainty has meant there are plenty of would-be travellers adopting a ‘wait and see’ mentality. In fact, the top factor influencing consumers’ decisions is if the destination feels ‘safe’ (31 percent).
Press release content from PR Newswire. The AP news staff was not involved in its creation.
Braze Announces Shopify Integration to Help Brands Navigate Customer Engagement in ‘Next Normal’
April 27, 2021 GMT
(PRNewsfoto/Braze)
NEW YORK, April 27, 2021 /PRNewswire/ Braze, the comprehensive customer engagement platform, today announced new product features and a new integration that help brands navigate the “next normal” in customer engagement. Over the past year, brands have had to adapt rapidly and frequently due to constantly changing conditions. With the world evolving to a new post pandemic business landscape, Braze’s new offerings include a Shopify integration, updates to Braze Predictive Suite and Report Builder, and a new lineup of easy, flexible tools that empower companies to build campaigns with greater speed and accuracy.