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Target Teamed Up with Sèchey to Take Nonalcoholic Drinks Mainstream

The Minneapolis-based big-box retailer announced that it will be carrying a selection of booze-free drinks curated by Sèchey, a nonalcoholic beverage specialist headquartered in Charleston. Meanwhile, Boisson, ceased all retail operations just last week. What does all that say about the future of nonalcoholic retail?

All Suds No Buzz

If it feels like stores went from just offering O’Doul’s to an abundance of non-alcoholic (NA) beers overnight, it’s not without reason. For instance, by May of this year alone, there were over “130 different non-alcoholic beer brands and over 400 SKUs,” says Chris Furnari, communications manager at Athletic Brewing Company, a non-alcoholic beer brand,

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