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To you it will be easier to get noticed and cut through that clutter of up and coming companies trying to get attention. i ask companies what s your goal, right? if it s customer acquisition, then media, press may not be the best way to get it. it might be. depends what your product or service is but you may want to do something more direct. if it s branding media might be really important for you. that s exactly correct, particularly if you do get lucky enough to have the media time trying to avoid that temptation to sell too, because it s not about selling, it s about building the brand and building trust. and becoming a thought leader. exactly. let s move onto the next one, it s about turning your social strategy into cash. how can i actually make great roi with social media, not talking about brand awareness or visibility but how can i actually get paid business as a result of social media? it is a good question and ....