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Brand, which is what makes this next story so interesting. one entrepreneur s key to success she says is going brandless, by eliminating what she calls the brand tax, that includes advertising, retail space and distribution. nbc s joling kent has her story. reporter: when a new company sets up shop, so much of luring in the early customers is about the brand. this startup is redefining that. ceo cofounded sharkless. each item is priced at $3 or less. the idea eliminate what the company calls the brand tax which includes advertising, retail space and distribution. people actually understood what things cost versus what people pay for them, they would be rioting in the streets. i see maple syrup right there, how much is that? 3 bucks. $3. but maple syrup at the grocery store is probably twice ....
Next story so interesting. one entrepreneur s keep to success, she says, is going brandless by eliminating what she calls the brand tax. that includes advertising, retail space, and distribution. here s her story. reporter: when a new company sets up shop, so much of luring in those early customers is about the brand. but this san francisco start-up is redefining that. ceo tina sharky cofounded brandless, which shipping everything from barbecue sauce to hand lotion direct to consumers. each item is priced at $3 or less. the idea, eliminate what the company calls the brand tax, which includes advertising, retail space, and distribution. the people actually understood what things cost versus what people pay for them. they d be rioting in the streets. i see maple syrup right there. how much is that? three bucks. $3? but maple syrup at the grocery store is probably twice, if not more. ....