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Study: Airline brands see dip in positive sentiment on social media, response rate to blame?

Airline brands across the board are experiencing a significant dip in positive sentiment across social media platforms. Positive sentiments on X (formerly known as Twitter) showed the largest decrease from 25% in 2022 to 14% in 2023 while negative sentiments rose from 22% to 26% over the same time ....

Zarnaz Arlia , Little Agency , Singapore Airlines , Star Alliance , Qatar Airways , Air India , Secret Little , Singapore Airlines , Social Media , Social Media Engagement , Brand Sentiment , Irline Sentitment ,

New Balance MY's brand sentiments dip following improper sale of shoes containing pigskin

Footwear brand New Balance has seen a dip brand sentiment among Malaysian netizens following its recent blunder where it sold shoes containing pigskin ingredients without properly disclosing that information to its consumers. ....

Atasha Rosli , Janie Tienphosuwan , Jane Teoh , Victoria Secret , New Balance , New Balance Malaysia , Nia Atasha Rosli , Miss Universe Malaysia , T Shirt Bra Collection , New Balance , Ig Material , Ew Balance Pigskin , Brand Sentiment ,

Uncancelling yourself: How a brand can redeem itself post controversy

The question here though is if it is really possible for Victoria’s Secret to resurrect itself after years of people going after them and 'cancelling' them for its values and beliefs. Can a brand really be un-cancelled and how do they go about it? ....

United Kingdom , Dan Iskandar , Jeffrey Epstein , Vgo Communications , Creative Communications , Victoria Secret , Leon Tang , Cancel Culture , Victoria 39s Secret , Brand Sentiment , Dian Iskandar , Leon Tang ,