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/PRNewswire/ Automakers worldwide spend millions and dedicate untold hours of effort into developing their individual brands along with their products,.
Dodge Wins Third Consecutive KBB Brand Image Award
Photo: FCA
The look of Dodge is unmistakable, and its signature muscular design has earned the brand its third consecutive Brand Image Award from Kelley Blue Book. Taking home the Best Car Styling Brand for 2021 among truck, non-luxury, and luxury car consumers, Dodge proves its appeal with drivers and auto enthusiasts.
“Dodge represents quintessential American muscle through and through,” said Isabelle Helms, vice president of research, market intelligence, and pricing strategy for Cox Automotive. “Aggressive exterior styling with unique heritage design cues immediately draws consumers to the brand. That styling is matched perfectly to unrivaled performance under the hood. Dodge is true to its brand from its styling to its performance.”