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UAE and Saudi Arabia lead Arab nations in 2022 Global Soft Power Index

LONDON: The UAE and Saudi Arabia have emerged as the leading Arab nations in the 2022 Brand Finance Global Soft Power Index, which was inaugurated at the Global Soft Power Summit in London on Tuesday. Soft power practitioners and researchers came together at the forum to launch the Global Soft Power Index, the world’s most comprehensive study on perceptions of nations as ....

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