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@beccacaddy Apple is seriously interested in AR â that much is no secret. Tim Cook himself has talked about the companyâs desire to build AR specs. Apple has been working on virtual and augmented reality projects for years. It first launched ARKit in 2017, which lets developers build AR experiences for Appleâs iPhone or iPad, from brands such as IKEA and Night Sky. But there have been countless rumours, patent applications and alleged leaks that point to Appleâs VR and AR headset plans for years now. But only recently does it seem like these products arenât just a sci-fi pipe dream but could soon become a reality. ....