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Toyota unveils movie trailer GR Series campaign via Gemba
February 12, 2021 11:26
Toyota is set to show off the Toyota Gazoo Racing team to Australian audiences at Moonlight Cinema events, with a new cinema-only spot featuring the GR Yaris and GR Supra performance vehicles.
The campaign was created with sport and entertainment agency Gemba, and features a hero video shot in the style of a blockbuster movie commercial.
The spot starts with a classic movie trailer ‘rating slide’, before kicking off with some typical introductory action dialogue, soundtracked by a bass-heavy soundtrack.
The GR Supra and GR Yaris are ‘starring’ in the ‘trailer’, as implied heroes and villains are pitted against one another on the track and on the streets. ....

Sahitian Rajendran , Alexandra Longbottom , Zanda Wilson , Richard Kendall , Yusaku Toyozumi , Kelly Galvez , Andrew Stalph , Martin Geer , Jenny Huntley , Gembamoonlight Cinematoyotatoyota Gazaoo , Tim Stuckey , Suhailah Davies , Laura Wrigley , Jolyon Watkins , Boyd Hicklin , Tom Belson , Senior Brand Communications Coordinator , Music Network Radio , Agency Producer , Toyota Gazoo Racing , Moonlight Cinema , Toyota Australia , Moonlight Cinemas , Marketing Integration , Sponsorship Coordinator , Promotions Coordinator ,