Bowl 106 Lost Money News Today : Breaking News, Live Updates & Top Stories | Vimarsana

$500,000 for the privilege of playing in the texas bowl. 106 lost money in 2009, virginia tech, the magazine says, lost $1.7 million on the orange bowl last year. mill sutton is a sports business professor at ucf. the system is broken. it s an arms race and the bowls are part of the arms race. reporter: to play in the liberty bowl, the university of southern florida and its conference are required to buy 10,000 seats at 50 bucks ace pop. that s $500,000. it s up to the university to sell its share of the tickets, not easy when it s christmastime and the game is in memphis. if ucf can t sell all 10,000 tickets, it and the conference eat the rest. so just how much money would a university be willing to lose? if you would lose like $100,000, ....

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