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Next Frontier Brands adds CEO for beverage division – BizWest


BOULDER Next Frontier Brands Inc., an umbrella company that includes health, wellness and beverage brands such as KonaRed coffee, Bottomley Distillers and Humanqind hemp and CBD lotions, has hired European beverage industry veteran Seymour Ferreira to the role of CEO of global beverages.
Ferreira was most recently the CEO of Amber Beverage Group and previously held leadership positions with Maxxium Fine Wines and Spirits AB.
“Seymour Ferreira is one of the most highly experienced, accomplished and reputable executives in the European beverage industry,” Next Frontier co-founder and chief strategy officer Jason Roth said in a prepared statement. “As CEO of our Global Beverage Group, his strategic experience, global distribution networks and commitment to excellence will help Next Frontier Brands reach its aggressive goals, and further establish itself as a best-in-class organization.” ....

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Next Frontier buys alcohol-free brand Fluère


Next Frontier buys alcohol-free brand Fluère
11th February, 2021 by Nicola Carruthers
Wellness company Next Frontier Brands has acquired non-alcoholic ‘spirits’ producer Fluère Drinks for an undisclosed sum.
Fluère Smoked Agave is described as a zero-ABV alternative to mezcal
Produced in the Netherlands, the Fluère range includes the Original, Spiced Cane Dark Roast, Raspberry Blend and Smoked Agave expressions. The products are available in more than 30 markets, including the UK, US and Asia Pacific.
“Fluère is the category leader in distilled non-alcoholic ‘spirits’,” said Jason Roth, co-founder and chief strategy officer for Next Frontier Brands. “Fluere’s products provide consumers with a great-tasting non-alcoholic alternative to traditional distilled spirits, and positions Next Frontier Brands to compete effectively at the intersection of beverage and wellness.” ....

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