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Soft drinks flowing freely in Indian homes

India Business News: MUMBAI: Cold beverages, which include soft drinks, squashes, powdered mixes and packaged juices, have seen in-home penetration rise to 47% in May as a.

Indian homes grow warmer towards cold beverages

In-home penetration of cold beverages, which includes soft drinks, squashes, powdered mixes, and packaged juices, has grown by 47% in May 2023 compared to 38% in 2019. The marketing data and analytics company Kantar reported that this growth rate is significantly better than any 12-month period before the pandemic.

Indian homes grow warmer towards cold beverages, Retail News, ET Retail

In-home penetration of cold beverages, which includes soft drinks, squashes, powdered mixes, and packaged juices, has grown by 47% in May 2023 compared to 38% in 2019. The marketing data and analytics company Kantar reported that this growth rate is significantly better than any 12-month period before the pandemic.

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