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A Guided Tour Of Italy's Tourism Promotion #Fails

The Italian government's use of a computerized version of Botticelli's Venus as an influencer to promote Italian culture has been described as “humiliating” and “grotesque”. But it is not Italy's first ridiculous and costly tourism campaign. Italy's La Stampa daily looks at a long and solid traditions of failures when the country tried to promote itself as a tourist paradise. ....

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Shanghai Museum's most popular exhibition comes to a close

Shanghai Museum opens to the public for 24 hours on the last day of the exhibitionFrom Botticelli to Van Gogh: Masterpieces from the National Gallery, Londonon May 7.
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Botticelli's Venus is an 'influencer' and Italy is not happy

The digital rendition of Botticelli’s Venus can be seen noshing on pizza and snapping selfies for her Instagram page. But the new ad campaign is facing significant backlash with critics calling it a “new Barbie” that trashes Italy’s cultural heritage ....

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