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Founded by Samantha Mok, the business itself originally started off as part of her design school thesis project. She created branding for an (at the time) fictional business named In Dogs We Trust. From there, everything began to spiral into something wonderful.
I submitted it to a couple design projects and won four or five national awards for it which led to some sponsorship money, Mok told blogTO.
We had so many dog treats for the project I was begging people to take them off my hands.
Sitting at home with hundreds of dog treats, an already designed business concept idea, sponsorship money, and plenty of free time during the pandemic, Mok decided to bring her school project to life and make it a real company. ....

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