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Allen & Gerritsen Launches "Protect Our Press," a National Call-to-Action for the Advertising Industry to Preserve Local Media


Allen & Gerritsen Launches “Protect Our Press,” a National Call-to-Action for the Advertising Industry to Preserve Local Media
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Independent advertising agency Allen & Gerritsen teams up with Boston Globe Media to launch a new initiative in support of local, professional news journalism nationwide
BOSTON (PRWEB)
February 25, 2021
Allen & Gerritsen (A&G), an independent, creative-led advertising agency, today announced its newest initiative, “Protect Our Press (POP),” an initiative that aims to reverse the widespread decrease in local, professional journalism across the country.
Newsrooms continue to experience a staggering decline in revenue and ad spending and record-breaking employee layoffs, with more than 1,300 communities across the U.S. classified as local “news deserts. (Source)”, amounting to 20% of all newspapers closing in the last 15 years. To combat this d ....

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