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Coty initiates the "luxification" of its business - Premium Beauty News



As the luxury and ultraluxury beauty market has the potential to double by 2027, from around USD 20 billion today to around USD 40 billion, according to McKinsey, the beauty and fragrance giant does not want to overlook this segment and announced several initiatives to premiumize its offer.

Considering the excellent results of its Prestige division, Coty intends to adapt its offer to structural changes in the market, especially with regard to perfumery where more and more consumers opt for. ....

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