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RH is heading for the mountains to offer consumers a new way to experience its brand.
The home goods retailer last week announced it made a $105 million equity investment into Aspen, Colorado, real estate to build out a first-of-its-kind ecosystem of properties. The project will feature retail locations, hospitality concepts, restaurants, residential developments and workforce housing projects, according to the company. 
It will open its Guesthouse concept in Aspen s Crystal Palace, which will also host the company s first bath house and spa. RH is also building out its Residences, which will include up to five four-bedroom homes at the Boomerang Lodge in addition to a six-bedroom home on Red Mountain. And Aspen, according to Telsey Advisory Group Senior Managing Director Joseph Feldman, serves as an ideal location to showcase the brand s products and services to its affluent customer base. ....

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