Over R5 million has been paid over to universities by BOO! Surprising Media Solutions through its Campus Media business
Over R5 million has been paid over to universities by BOO! Surprising Media Solutions through its Campus Media business. The funds are part of a deal struck with universities to offer an additional revenue stream through brand advertising on innovative platforms such as Campus TV.
In addition, plans for 2021 include offering part-time employment and training in media to about 21 students on the various campuses that are part of the network.
BOO! CEO Dave McKenzie
“Now that the students are officially returning to campuses from March 15, 2021, we are in serious engagement with our brand partners. We’re very proud to have broken the R5 million barrier in net income to the universities, especially over this difficult period, and we hope to double that in the next 18 months,” says Dave McKenzie, BOO! CEO and pioneer of the Campus Media platform.